Rob Sobers writes practical go-to-market strategy for B2B SaaS leaders, drawing on his experience running marketing at a large cybersecurity company. The issues sampled mix candid product commentary on HubSpot with hands-on pros and cons of tools and his own marketing team's lessons.
Website: https://sobers.ghost.io/
A weekly product management newsletter that examines how software is bought, how AI agents change buying and selling, and the safety of AI agents. Readers get analysis of product and go-to-market trends with concrete data from recent public purchases and research.
A practitioner's newsletter on using customer interviews to diagnose B2B SaaS growth problems, covering demand generation channel attribution, channel-specific buyer mindsets, and diagnosing funnel conversion before choosing tactics. Readers get a structured framework (SERVE) and practical interview questions for finding why growth stalls.
Reechee publishes practical blog posts for B2B SaaS marketing and sales teams on competitive intelligence, G2 buyer intent signals, and competitive displacement. The posts explain concepts with concrete definitions, data points and tactical distinctions a reader can apply to pipeline work.
Mariano Martene's newsletter covers revenue systems for B2B SaaS companies, mixing short case studies (such as using job ads as buying signals) with explainers on roles like the forward deployed engineer. Readers get practical frameworks for go-to-market problems and founder-led sales scaling.
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