Back

mOmentUm

Substack
the-momentum.net· irregular· Published 8 days ago

mOmentUm profiles Chinese consumer brands, covering their growth, setbacks, market position and what consumers say about them. Recent issues look at the Songtsam hotel group, the revived ice cream brand Chicecream, and the controversy around critic Luo Yonghao and Yeah Gelato.

chinese brandsbrand analysischicecreamyeah gelatoluo yonghaosongtsamconsumer backlashchina retailice creambrand reputationchina business news
Platform
Substack
Frequency
Irregular
Latest issue
Oct 19, 2026
Language
English
Written for
Business readers, marketers and analysts following Chinese consumer brands
Tone
analytical
Tracked since
Oct 27, 2026

Website: https://www.the-momentum.net