Contrarian marketing essays by a tech marketing veteran arguing against conventional wisdom such as product-first thinking, growth-at-all-costs and category creation. Readers get frameworks like Advantage Stacking and subcategory creation, plus candid reflections on industry mistakes.
Website: https://www.usefulheresy.com/
Essays on how AI and agentic systems change the way businesses buy, sell, and build, covering professional services discovery, AI-generated prototypes, and AI search's effect on differentiation. Readers get strategic framing aimed at business leaders and consultants dealing with uncertainty.
Newsletter en español del Growth Club con playbooks, frameworks y análisis de growth para empresas y productos, basados en sesiones con operadores de startups latinoamericanas. Los números recientes cubren efectos de red según The Cold Start Problem, el caso Rappi y cómo lograr que la IA recomiende una marca (GEO).
Millennial Masters is a founder-focused newsletter offering original interviews and writing on business decisions, exits, and marketing strategy. Recent issues include a documentary and series on founders selling their businesses and a practical piece on agency pitches.
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