A weekly newsletter from VC firm Work-Bench offering one practical enterprise go-to-market tip per issue, usually drawn from a startup's public growth tactics, along with a to-do and an AI prompt. It also carries occasional firm news such as portfolio investment announcements.
Website: https://workbench.substack.com
Monday GTM checks single B2B go-to-market claims against their primary sources each week, such as event budget benchmarks, SMB market sizing and share-of-voice rules. It gives readers evidence they can use to defend a plan, budget or metric in front of finance or leadership.
Weekly playbooks, workflows and original survey data for B2B go-to-market teams adopting AI. Issues cover hands-on tutorials, channel trends such as paid social and LinkedIn, and guest interviews with practitioners.
A GTM engineer shares data-driven sales analysis from 2.3 million US job postings, plus office-hours lessons on outbound messaging and AI-assisted prospecting tools. Readers get frameworks for targeting, practical build guides for paid members, and tool releases for annual members.
A practitioner with 25 years across AI, data strategy and B2B marketing shares a framework for building go-to-market AI systems from skills, context, orchestration and evals, plus analysis of analyst relations and data failures drawn from podcast conversations. Readers get practical, experience-based guidance on making AI-assisted marketing and data work reliable.
One short email a week with hand-picked newsletters from the index. Free, no spam, unsubscribe anytime.
