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100 Founders

Substack
100founders.ai· weekly· Published 3 days ago

A newsletter from a former founding AE offering practical B2B sales lessons for tech founders, drawing on coaching anecdotes and advice about discovery, buyer behavior and hiring sellers. It helps founders understand why founder-led sales stalls and how to document and transfer their sales motion.

founder-led salessales discoverysales hiringaccount executivepipeline buildingenterprise salessaas salessales playbookbuyer behaviorearly-stage startups
Platform
Substack
Frequency
Weekly
Latest issue
Oct 24, 2026
Language
English
Written for
Tech startup founders running their own sales
Tone
practical
Tracked since
Oct 27, 2026

Website: https://www.100founders.ai