Qadabra's blog argues that consumer data and attention should be owned by individuals, with zero-party data kept in personal vaults and shared only through permissioned queries. The posts are marketing-driven manifesto writing for their YouData product, pushing a vision of a privacy-first attention marketplace.
Website: https://blog.qadabra.co/
A long-running series of essays on adtech arguing that media buying is splitting into pooled platform decisioning for median advertisers versus per-advertiser decisioning for enterprises, supported by data analyses of open-web inventory and measurement. Readers get a provocative, data-driven critique of how platforms price inventory and attribute effectiveness.
A French-language newsletter from Sirdata, an ad-tech and consent-management vendor, covering TCF consent signals, changes in the IAB Global Vendor List, and CMP features such as OpenAI pixel consent handling and GPC opt-out support. Readers get practical, technical guidance on keeping ad measurement compliant with GDPR and US state privacy laws.
A curated app marketing newsletter that combines links to industry news with the author's own opinions on topics like Apple's ad changes, app store fees and adtech deals. It also includes first-hand campaign test results and practical advice for user acquisition and app growth.
Counterpoints is a French newsletter on marketing operations and data marketing, covering regulatory and platform changes such as Apple's consent prompts, third-party cookie deprecation and the DMA. It also explains growth models like product-led growth in practical terms.
One short email a week with hand-picked newsletters from the index. Free, no spam, unsubscribe anytime.
