A newsletter using vivid scene-setting narratives to explore why AI in customer experience fails or succeeds, drawing on Conway's Law, behavioral economics and organisational design. Readers get analysis of fragmented AI roadmaps, integration gaps and how AI agents threaten friction-based revenue.

A Spanish-language newsletter from the Good Rebels agency on AI in marketing, communication and customer experience, mixing curated readings with the team's own reflections. Recent issues cover how generative AI could move communications departments toward strategic judgment, the rise of personal AI agents, and the arrival of ChatGPT Ads in Europe.

This newsletter argues that digital signage and interactive kiosks should be planned around the branch context, audience state, and intended next step rather than around software features. It uses bank branch examples and cost figures to show why kiosks fail without a defined purpose and measurable outcome.

A newsletter of first-person essays on using AI and good judgment in everyday professional work, with a focus on customer experience analytics. Issues pair concrete anecdotes and analogies with practical advice on presenting findings and getting more out of AI assistants like Copilot.