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Founder's GTM

Substack
foundersgtm.com· irregular· Published 2 days ago

A practical build log from a cold-email consultant documenting a live outbound project for a Shopify-focused agency, with real numbers on infrastructure, list sizing and lessons learned. It also covers Claude-based go-to-market tooling and commentary on the rising role of GTM engineering.

cold emailgtm engineeringclaude codeoutbound salesemail deliverabilityshopify marketinglead generationai agentsgtm buildb2b salesicp targetingsales development
Platform
Substack
Frequency
Irregular
Latest issue
Oct 25, 2026
Language
English
Written for
Founders and B2B sales or growth leads building outbound without hiring
Tone
practical
Tracked since
Oct 26, 2026

Website: https://www.foundersgtm.com