A blog from Open Infotech offering advice on diagnosing and preventing Meta (Facebook) ad performance problems such as CPA spikes and budget leaks. The posts argue for fast, real-time diagnosis over weekly reporting and panic pausing, with a strong ad-operations, paid-social point of view.
Website: https://blog.open-infotech.com/
Sponsored Profit publishes data-driven guides for Amazon sellers of consumable products, drawing on Amazon Marketing Cloud analysis of subscriptions, ad new-to-brand share and reorder timing. Readers get concrete benchmarks and practical ways to measure repeat customers and time their advertising.
Brian Morrissey's newsletter covers the economics and mechanics of building sustainable media businesses, including subscriptions, platform deals, and podcasting. Readers get analysis of industry storylines, survey research, and event news for marketers and publishers.
A blunt, opinionated newsletter for mobile user acquisition (UA) marketers and game studios, focused on creative strategy, geo targeting and ad performance after iOS IDFA changes. Issues mix personal commentary with tactical advice and monthly playable-ad trend breakdowns.
Social Liaison is a marketing agency newsletter that uses case studies and commentary to argue for brand-building over short-term promotion and to critique how Meta's AI-driven ad systems squeeze advertisers. Each issue walks through a client campaign, such as a motor oil brand's centenary or a cycling apparel brand's plateau, to show the strategic reasoning behind it.
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