A Q&A-style advice column where a Stage 2 Capital partner answers go-to-market questions from founders, drawing on interviews with experienced sales leaders. Issues cover topics such as churn caused by comp plans, team prioritization, and negotiating with procurement.
Website: https://gtm.stage2.capital
Weekly playbooks, workflows and original survey data on AI-native go-to-market for B2B SaaS and AI companies. Issues combine hands-on tutorials, guest interviews and research such as the State of B2B GTM report, alongside sponsor placements.
A weekly deep read by a go-to-market operator who documents what he built with AI in sales, what broke, and what it moved. Issues combine first-person case studies with costed examples and concrete fixes for pipeline, signals, and agent governance.
Rob Sobers writes practical go-to-market strategy for B2B SaaS leaders, drawing on his experience running marketing at a large cybersecurity company. The issues sampled mix candid product commentary on HubSpot with hands-on pros and cons of tools and his own marketing team's lessons.
Practitioner-written guides for product marketers, covering topics like building vertical strategy with AI agents, breaking into PMM careers, and mindset and messaging. Each issue pairs a first-person narrative with step-by-step lessons and sometimes templates.
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