A weekly newsletter for experienced professionals who are building fractional consulting or executive practices. It offers practical guidance on scoping retainers, positioning offers, and running sales conversations, written from the buyer's and the seller's perspective.

Weekly playbooks, workflows and original survey data on AI-native go-to-market for B2B SaaS and AI companies. Issues combine hands-on tutorials, guest interviews and research such as the State of B2B GTM report, alongside sponsor placements.

Dave Kellogg, a longtime enterprise software executive, writes about go-to-market strategy, sales org design, marketing and founder branding, mixing practical lessons from his career with personal anecdotes and pop-culture references. Readers get concrete opinions on how to structure sales teams, build executive audiences and avoid common thought-leadership mistakes.

Johan Berndtsson writes a short weekly newsletter on UX, technology and business, drawing on three decades of designing products and running companies. Recent issues cover his shift from CEO to board chair, lessons on selling and founder transitions, and anecdotes from consulting work.