A weekly newsletter for experienced professionals who are building fractional consulting or executive practices. It offers practical guidance on scoping retainers, positioning offers, and running sales conversations, written from the buyer's and the seller's perspective.

Weekly playbooks, workflows and original survey data on AI-native go-to-market for B2B SaaS and AI companies. Issues combine hands-on tutorials, guest interviews and research such as the State of B2B GTM report, alongside sponsor placements.

Dave Kellogg, a longtime enterprise software executive, writes about go-to-market strategy, sales org design, marketing and founder branding, mixing practical lessons from his career with personal anecdotes and pop-culture references. Readers get concrete opinions on how to structure sales teams, build executive audiences and avoid common thought-leadership mistakes.

Short, candid notes from Amy Hoy and Alex Hillman on bootstrapping a startup, covering experiments, failures and lessons as they happen. Recent issues cover entrepreneurial traits, reframing sales pitches around a respectful "no", and tightening writing by cutting words.