Dave Kellogg, a veteran enterprise software executive, writes about go-to-market strategy, sales organization, marketing and branding for SaaS startups. Readers get opinionated, experience-based management advice illustrated with analogies, quotes and anecdotes.

Weekly posts on early-stage startup sales drawn from the author's coaching of 150+ founders. Each issue breaks down a specific problem, such as paid marketing setup, stalled deals or discovery calls, and gives concrete steps and example scripts.

A weekly newsletter for experienced professionals who are building fractional consulting or executive practices. It offers practical guidance on scoping retainers, positioning offers, and running sales conversations, written from the buyer's and the seller's perspective.

Weekly playbooks, workflows and original survey data for B2B go-to-market teams adopting AI. Issues cover hands-on tutorials, channel trends such as paid social and LinkedIn, and guest interviews with practitioners.